New York State Farmers’ Direct Marketing Association to Join Empire State Fruit and Vegetable Expo

Starting in 2010, the New York State Farmers’ Direct Marketing Association will be joining the Empire State Fruit and Vegetable Expo! The addition of this group in the Expo is a win-win opportunity for growers attending the Expo, as sessions on marketing and promotion will be added to the current schedule of informative crop and commodity education sessions that already occur at the Expo.

"It's a match made in heaven," said Jeanette Marvin, Exec. Director of the NYS Farmers' Direct Marketing Assoc. "Merging the Fruit & Veg Expo with the Farmers' Direct Marketing conference will create a learning environment for farmers that covers all the bases from planting to market and everything in between."

“This is a terrific addition for the Expo,” says Lindy Kubecka, Executive Secretary and Co-Chair of the Expo. “We are thrilled to have the Direct Marketing Association joining us for the Expo and are looking forward to adding the focused marketing perspective to the show.”

The 2010 Empire State Fruit and Vegetable Expo will be held January 25-27, 2010, at the Oncenter Convention Center in Syracuse, NY. The Expo provides growers with a multitude of educational opportunities, Association meeting and networking times, and a commercial trade show which offers the latest services, equipment and advances in the horticultural industry in New York State. Sessions conducted at the Expo include specific commodity sessions, focusing on a variety of crops including sweet corn, potatoes, tree fruit, berries, to name a few, as well sessions on soil health, research, food safety, and more. And, new for 2010, the direct-marketing portion of the Expo will feature a series of day-long sessions focusing specifically on the direct marketing and promotion of fruits and vegetables.

Mark your calendars now and save the dates in January in order to attend the Empire State Fruit and Vegetable Expo. You, and your farm business, will be glad you did!

The 2010 Empire State Fruit and Vegetable Expo is sponsored by the New York State Vegetable Growers Association, Empire State Potato Growers, New York State Berry Growers Association, New York State Farmers’ Direct Marketing Association, New York State Horticultural Society, Cornell University and Cornell Cooperative Extension.

EXHIBITOR INFORMATION

This show combines the major fruit and vegetable associations of New York State in order to provide a comprehensive trade show and educational conference for the fruit and vegetable growers of this state, as well as the surrounding states and Eastern Canada. As an exhibitor, you will find the dedicated trade show hours, the trade show education session, the opportunity to present new information regarding your company and its products during educational sessions, the availability of attendees to purchase a reduced rate trade-show only pass and the popular Expo social will enhance the Expo for both attendees and your company!

Information for 2010 will be coming soon! Check back for updates!

ATTENDEE INFORMATION

Visit the Empire State Fruit & Vegetable website for more information.